Your brand reaches more people than you realize.
Connect every brand touchpoint to useful content, exclusive benefits, and registration experiences that help you build direct relationships no matter where you meet your customer.
Three places they slip away. One way back.
Every crowd, every box and every shelf ends with a stranger. Here's how each one becomes a name.
Live Events
Thousands showed up. You can't name one of them.
No ticket, no RSVP, no list. Put a game on the walls and a chip in the merch, and the crowd tells you who they are before they leave.
NFC Chips in the products they take home
QR codes on the walls they walk past
Links in the feed they scroll
Have sponsors? Sell four stops and the program pays for itself.
Wholesale and Retail
Your product sells in 200 doors. The retailer knows who walked through them, you don't.
Put a code on the pack and meet the buyer anyway. They register the one they own - for warranty, care or a reward - and you never compete for the checkout.
NFC chips on the product they bought
QR codes on the pack and the shelf
Links on your site and social
Direct-to-consumer
You have a list of buyers. You need a list of fans.
Find out who has it, who keeps coming back and who deserves a reward.
NFC chips in the product they keep
QR codes in every box you ship
Links in the order email
The MArathon Clothing
$100k
Day 1 revenue
on launch on new loyalty program
Four screens between a touchpoint and a customer.
01 The Doorway
They tap, scan or click
A chip in the merch, a code on a poster, a link in a post. No app needed.
02 THE TRADE
Details in, value out
Name, email or mobile in. An entry, a reward or early access comes back.
03 THE RECORD
Now you know their name
Their name on the thing they own, and a real customer in your dashboard.
04 THE RETURN
A reason to come back
Rewards, drops and early access, sent straight to the phone in their hand.
Change what it does after it's out in the world.
The same label on the same product can run a sweepstakes in March, a drop in June and a loyalty tier in October. Re-routed from a dashboard, in seconds, with nothing reprinted and nothing recalled.
week One
Enter to win
Entry on registration. The list gets built while the season starts.
Week Six
Early Access
Same tap, new destination. Only owners see the buy link.
Start with one program.
One event, one card in the box or one print run. One reason to tap. See who registers, then build from there.